Glass Half Full is the production company of director Rob Fruchtman, creating films and visual content for clients worldwide

What we do

We tell stories in many different forms, connecting you to your audience.
Corporate Videos

A well-constructed video story is essential to deliver an impactful message. We provide media content for sales meetings, trade shows, fundraising events, training programs and product launches. Check out our work and let’s start discussing what we can do for you.

Documentary Films

We create narratives that challenge and inspire us, such as: rebuilding broken lives (“Sister Helen”), children of different faiths (“Trust Me”), the power of forgiveness (“Seeing Proof”), Women’s entrepreneurship in developing countries (“Sweet Dreams”), dance as a way to connect and heal (“Moving Stories”) etc.

TV productions

The desire for good stories, whether based in reality or conjured from the imaginations of talented writers, is eternal. We actively collaborate with producers, writers and broadcasters on new and exciting programs for television and digital platforms.

Editing and teaching

Rob Fruchtman has edited documentaries for PBS, SHOWTIME and HBO, as well as corporate media for both small companies and the world’s largest multi-national corporations. Mr. Fruchtman loves to teach filmmakers. He has led film workshops in places as diverse as Cambodia, Pakistan and Qatar.

About GHF

Based in NYC
an award-winning director, producer and editor

Glass Half Full has created compelling programs for PBS, HBO, Showtime and many other outlets both in the U.S. and abroad.

Our latest production is the feature documentary film, "Sweet Dreams," (co-produced with Liro Films) which has shown around the world and is currently seen on iTunes, Amazon and Hulu.

  • Thought-Provoking
  • Content
  • that engages
  • and entertains

Our Work

Documentary Film – Sweet Dreams

Sweet Dreams is available on these digital platforms

Powerful sounds pierce the silence of the Rwandan countryside. Curious children gawk outside the gate. It is something new in Rwanda—women, 60 strong, pounding out rhythms of power and joy. In 1994 Rwanda suffered a devastating genocide. Close to a million were killed by neighbors, friends, even family. Horror swept the land. And when it was over, those who remained were broken, dead inside.

The country has made great strides in economic recovery, but "people are not like roads and buildings" says Rwandan theater director Kiki Katese. "How do we rebuild a human being?" Kiki formed Ingoma Nshya, Rwanda's first and only women's drumming troupe, open to women from both sides of the conflict. There was only one requirement: to leave the categories of the past at the gate.

Documentary Film – Sister Helen

HBO film and 2002 Sundance Directing Award winner. The remarkable story of a tough nun and the men she watches over. For repeat substance abusers, genuine hope and much-needed assistance comes in the form of an ill-tempered, stubborn and unyielding 69 year-old Benedictine nun who runs a home for recovering addicts, much like Vince Lombardi would run a football team. With one exception: Sister Helen Travis is tougher.

Sundance Film Festival Documentary Directing Award 2002
national Emmy Award (nom)
Director’s Guild of America Award (nom)
Grand Prize: Chicago, Newport, Nashville Film Festivals, et al.

Museum of Chinese in America (MOCA)

An introduction video for the Museum of Chinese in America (MOCA) in New York City.

Corporate Video – Teva Pharmaceuticals

Corporate video for Teva Pharmaceuticals. Profile of a patient taking Synribo, a drug protocol for Leukemia patients.

TV Special – Ancient Splendors

The rise and fall of four ancient civilizations – Ramses’ Egypt, The Mayans at Tikal, Angkor Wat and the Khmer, and Pericles’ Greece.

Our Clients

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